Personal brand
This ' double peak ' was first mapped by the social media management tool Buffer and provides insight into how the life cycle of a platform develops. Each platform goes through three stages, namely: early adopters, mainstream and mature , with two reach peaks: organic and paid.
they now operate as a young, new and trendy platform. This all has to do with the acquisition of Microsoft in 2016. In order to remain relevant, LinkedIn is constantly developing. You can recognize this by the number of functionalities that they roll out almost monthly, but also by the enormous organic reach that they 'give away'. It is namely quite easy to create visibility for more than 30 to 50 thousand people.
For that reason I advise organizations to work on a strategy, especially now, in which employees b2b email list can build a strong personal brand . In this way, employees can act as online ambassadors and the organization can benefit from the organic peak of the platform.
The cumulative network of employees is the potential reach of the organization. The organization therefore benefits from discussing growth objectives with its employees.