Google welcomes those websites that perform well in its search metrics and meet the parameters it has set. It is an integral part of on-page SEO. With RankBrain, Google delivers relevant search results for each search query on the search engine results pages (SERPs).
Every website’s competition is with thousands of other websites in its niche or operating in the niche. And, to stay ahead of the competition, one must comply with their website as per Google’s guidelines on On-Page SEO Strategies; the rest of the marketing strategies through Off-Page SEO Strategies come later. It is not a one-time task as Google keeps introducing advancements in its algorithms. But some common metrics remain the same.
Ranking Your Website for Your Domain Name
Put the command www.[yourdomain].com in the search bar to see if your contact number database website appears or not. It is good if it is displayed. Otherwise, penalizing measures may be taken against your website. In this case, two types of penalties are generated:
Site-wide Penalty: Penalty across the entire website.
This could happen due to a number of reasons including:
Spam content.
URL structure spam.
Fake links on your site.
Image cover-up.
Hacked
A good SEO expert can tell you, after looking at the report for the first time, what issues need immediate resolution and how to handle them.
Check Your Website for Google Crawling
When the sitemap is submitted to the Google webmaster, they check and update the data from time to time. After the updating process, they send the report to the webmaster with the issues faced by Google during crawling mentioned in the report. It is better to work on those issues to make your website perform better. Crawling issues mainly occur due to
Site errors include
Server Error.
DNS error.
Robot error.
URL errors are divided into categories and each category displays the URL errors. Every error you see leaves a negative impact on your website. Fix those errors on time before further damage occurs.
Fix 404 errors and apply 301 redirects.
Sitemap errors can be removed by updating the sitemap.
Use the Robot.txt file with caution. Incorrect use of this file can block important pages on your website.
Content issues
Not only is content submission important during off-page SEO practices, but content checking is also important for on-page SEO checking. Eradicate content issues by writing high-quality original content. Write enough words so that the content does not appear thin and place keywords naturally in the content. Do not stuff your content with keywords. Follow the guidelines while writing content as well. Read our detailed article on 5 Myths Busted About SEO Content Writing.
Google Search Console Verification to Improve Website Search Performance
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