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Types of customer data
There are three major types of customer data marketers can collect with their CRM and use for customer data enrichment.
First-party customer data
First-party data is information that’s kuwait mobile number list for whatsappcollected straight from your audience. You can collect first-party data from website visitors, online form submissions like surveys and quote requests, email subscribers, and your CRM.
Name
Address
Email
Some demographic information
Second-party customer data
Second-party customer data is like evolved first-party data. Essentially, first-party data is shared with a trusted collaborator or partner. If you receive customer data from a business partner who collected it straight from their audience, that’s second-party data.
Second-party data includes information like names, emails, or basic demographic data and can be collected through methods like sweepstakes or giveaways where multiple companies are involved.
Third-party customer data
Third-party customer data is information collected by an entity separate from your own company. Some third-party data is publicly available to you, like census data, labor statistics, and information from other reputable research firms and government branches.
Third-party data can help you gain a deeper understanding of your customer base and flesh out the first-party data you’ve already collected. Third-party data includes:
Demographic data like location, age, gender identity
First-party customer data includes:
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