the percentage of customers

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For the purposes of your dashboard, you can automate your CRM to calculate the average CLV across all your existing customers. Including your average CLV in your dashboard KPIs allows you to see how much value you’re getting from your sales. A higher average CLV indicates a more effective sales process.

5. Average sales pipeline duration
Average sales pipeline duration kuwait mobile number digitsmetrics example for your CRM dashboard KPIs
It’s worth tracking the average sales pipeline duration on your CRM dashboard. Average sales pipeline duration is simply the average time your customers spend in the sales pipeline before converting. If your average pipeline duration is too high, that indicates you should work to streamline it and speed up the process.

6. Customer churn rate
Keeping an eye on your customer churn rate shows youlost, including the number of customers and the related lost revenue.

Having an overview of this metric and being able to drill down for more information straight from your CRM dashboard helps you determine why you lost the business. Then, you can use this information to set benchmarks and take action before you lose customers.

7. Customer retention rate
Your customer retention rate offers a percentage metric that helps you determine reference points to monitor your retention numbers. This metric is key to enhancing how you analyze customer relationships and retain customers.

Retaining existing customers is more cost-effective than acquiring new ones, so this is a critical metric to keep tabs on. With this CRM dashboard KPI visible, you can spot retention trends and discover opportunities to earn customer loyalty.

Set yourself a benchmark and use your customer retention rate metric to monitor your success.

8. Lead conversion rate
Lead conversion rate metrics example for your CRM dashboard KPIs
Another prime metric to track is your lead conversion rate, which tells you how many of your leads move from one stage of your pipeline to the next. With it, you can calculate the average percentage of leads that move from prospect to qualified lead or from a booked demo to a proposal.