We cannot forget that there is an emotional component in the purchasing process, and since when we buy online we do not have physical access to the product, the images that describe them are essential .
Would you book a hotel room if you haven't seen photos of it? Would you buy a dress if the photos don't show its color?
It's clear that a picture is worth a thousand words. Did you know that it takes the brain 8 seconds to process an image?
This means that if you have not managed to attract attention in that short space of time, your post will be passed over.
Look at social media: they are mainly visual and attract attention because of what they are able to say in a few words and with a powerful image.
The image as a value for communication
A good photograph is much more than just an image, it is valuable information. And this extra value that you give to your consumers translates into Engagement, that is, into a connection that you establish with your audience that makes them identify with your brand and your values and share your content.
Therefore:
Always show photos of your products, since without photos there will be no sale.
The quality of the photos directly influences the purchasing decision.
Users will be more engaged with your brand and you if the images you display are clear and creative.
In other words, poor quality photos will create a bad image of both your products and your brand and will slow down your sales. It makes sense, right? If you don't take the time to take care of the image of your products or services, it means you don't care whether people buy from you or not.
What if you don't have an online store? Are you interested in learning how to edit images?
Absolutely yes.
Image editing is not a skill exclusive to those who have online stores or any other type of business. In your day-to-day work, it will be useful to know how to manage photos, logos, vectors or any type of image.
It may be for personal use, such as your social networks. Or you may have a portfolio or a blog where you upload samples of your work. Or you simply want to give your friend an album with the photos of your last trip. Or your boss asks you to make a good presentation for a client and you want to show off. The possibilities of using an image are as many as your imagination.
Photoshop
And beyond the photos of those idyllic holidays, think, for example, about LinkedIn and the importance that the profile photo has on this professional network. According to the latest TNS report for Infojobs , 6 out of 10 companies take into account the candidate's digital profile in the selection process and 70% of companies that use social networks for their hiring processes argue that they use these channels (social networks) because the chances of hiring a profile more suited to the position are greater.
In this case, not having a photo or one that is not appropriate increases the probability that recruiters will not look at your profile and will look at others. It is as crude as that a simple profile photo can be the reason why you do not enter a selection process .
image editing, illustrator
And without going any further, have you noticed Pinterest and Instagram ? According to a study by Marketing 4 ecommerce , 85% of Internet users use social networks. Do you now understand the power of a good image on these networks? Your content can go wonderfully viral thanks to a good photo.
Don't worry, you don't need to be a professional photographer to get kuwait whatsapp contact number the most out of your images. There are plenty of programs that do wonders for editing, but you do need to acquire a little knowledge of image editing. There are a wide range of programs on the market to get you started, but Photoshop and Illustrator are undoubtedly two of the most popular.
If you are looking for free training and want to become an expert in image editing, we have the course that best suits your needs: Adobe Illustrator CC , with it you will learn to handle advanced techniques for the design of vector graphics, so you can improve your images, learn to compose logos, or modify image files in any format, including, of course, vector files.
Take advantage of all the benefits of visual communication! Also get our series of free ebooks on Audiovisual topics
Access to a selection of image editing and design courses
Viewed 9202 times
Category: Digital Marketing and ICT
Tags: Brand image online sales marketing online marketing online store ecommerce Web page ICTs online shopping online courses Photos LinkedIn job portal social networks photoshop