When writing on social media, but in general on the web (so, yes, this also applies to blogs), it is preferable to choose the active form and avoid the passive one.
This is because the first makes the text clearer, more direct and engaging for those who read it. Let's take a little example?
Algida and Barilla have launched Pavesini ice cream (very fresh news, which we have explored in depth in our Weekly News )
Pavesini ice cream was launched by Algida and Barilla
Between the two, the first sentence is more immediate and effective, do you agree?
Avoid asides and periphrases
People tend to give importance only to czech mobile number the most relevant and important information and this ties in with our previous reflection. The amount of content present on social media is very large and this leads us to have a low attention threshold .
But also to go in search of simple , clear and well-constructed information and this also passes through the structure with which they are exposed and collected in a content.
It is preferable, therefore, to go straight to the point and include only the information that we consider most essential; those that we believe may be of greatest interest to our target, excluding all the others.
Use lists to make reading easier
How can we make our content easier to read? Through lists and bullet points, which help us in terms of organization and direction of our text!
Bulleted lists, in fact, are useful for organizing information in a clear and specific way. Furthermore, they are useful for: