How to measure the success of your email marketing [KPIs and metrics]

[mouakter13]

Which digital marketing channel delivers a 3500 percent ROI , is completely under your control and can be used at any time to boost sales?

The answer is simple: email marketing.

Unlike SEO or social media, the success of your email marketing doesn't depend on automated algorithms or ever-changing content guidelines. At the same time, email marketing is one of the most cost-effective digital marketing channels because once you get a person on your website to subscribe to your emails, you can send them an unlimited number of messages at no additional cost and, ideally, build a long-term relationship.

It's no surprise, then, that 78 percent of marketers in a recent survey named email as the most effective marketing channel.

But how can you measure the effectiveness of your email marketing and the impact of the campaigns on your business? In this article, we'll take a closer look at email marketing key performance indicators (KPIs) and discuss how monitoring these metrics can help you measure your email ROI.

email marketing

Defining your email marketing goals
Success can only be measured if you know exactly what you italy mobile number want to achieve. Therefore, to determine the effectiveness of your email marketing , you should first define the right goals.

Here are some possible goals for email campaigns:

traffic generation
You can use email campaigns to alert your readership to a new blog post, event, or anything else. Companies with large mailing lists rarely worry about generating website traffic because they know they can boost traffic with a single email.

lead generation
Are you hosting a webinar or have a new offer for your customers? Emailing the people on your list is one of the best ways to generate new leads and fill your pipeline in no time.

Active dialogue with your target groups
To keep your email list growing, you need to send your audiences regular, informative, value-added messages that share your expertise and help them solve problems for free. Free email content lets you demonstrate your industry expertise, strengthen relationships with your leads, and encourage loyalty, which in turn will increase sales and referrals.

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