How do you view the actual ad preview?

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It's not difficult to see a real preview of your ad , even though it's pretty well hidden in the menus and buttons of Facebook Ads Manager. When creating an ad, just click the button in the top right corner that looks like a square with an arrow inside. You'll then see a pop-up window with several options. The more placements you've set up for your ad , the more places you'll see a preview of your ad here.

PPC advertising on Facebook and Instagram

View your competitors' ads
In addition to seeing how your ads look in different jamaica phone number data placements, you may sometimes need to know what ads your competitors are showing. Luckily, Facebook makes it very easy to see who is showing what ads.

You can do this with a handy Facebook tool called Ad Library . Originally intended to increase transparency in the advertising market , this tool can have much better uses for you. With this handy tool, you can easily find your biggest competitors and learn a lot of useful information about them.

You'll also be able to see all the ads your competitor is currently running and search through them using a number of useful filters that you can toggle between. You can see which ads are running in which countries, which ads are currently active, what time frame each ad is running, and whether the ads are running only on Facebook, or also on Instagram, Messenger, or Audience Network.

In addition to knowing what ads your competitors are using, where and how, you can also find a lot of inspiration for creating your own PPC creatives.

Information is power. Knowing how your ads are performing in each placement and what your competitors are doing gives you an advantage that you can use to make your PPC campaigns even more successful .