The new Amplitude Cohorts x Batch integration

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What's new
Jan 5, 2024 Written by
Pierre Tam-Anh Le Khac
Synchronize your Amplitude Cohorts with Batch to optimize the targeting of your mobile CRM campaigns
What's new
Jan 8, 2024 Written by
Pierre Tam-Anh Le Khac


We are excited to share our latest Batch integration with Amplitude.

This integration allows Batch users to sync their Amplitude Cohorts – defined by Amplitude as a group of users who share one or more attributes – directly with Batch, enhancing the targeting capabilities of their mobile engagement campaigns.

Amplitude is a product analytics platformdesigned to help businesses understand and optimize user engagement and product usage. It provides tools and actionable insights that enable businesses to make data-driven decisions, continuously improving their digital products and user experiences.

This new Amplitude x Batch integration accurate mobile phone number list allows our joint customers to use Amplitude Cohorts as custom audiences in your Batch Push and In-app campaigns, unlocking various strategic mobile marketing use cases (see key use cases section below).

How to use Amplitude Cohorts on the Batch Dashboard?
To find and use Amplitude Cohorts in the Batch Dashboard, we invite you to read this Batch help article .

When the Cohort is synced with Batch, it appears in the Audiences tab of the Batch Dashboard, as shown below:

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Select the Amplitude Cohort in the targeting section of Batch's Campaign Builder to use it in a Push or In-App campaign.

This is especially useful if you want to include or exclude certain audiences from your campaign:

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Main use cases
Batch’s integration with Amplitude opens up several specific use cases that enhance mobile marketing strategies, such as:

1. Trigger Automations: By synchronizing Amplitude Cohorts to Batch, businesses can further target their Push or In-App communications. A typical use case is the abandoned cart, with personalized notifications offering discounts and/or encouraging them to complete their purchases.