Lean into this consumer interest by using video to highlight your brand story and core values. You’ll establish an emotional connection with your audience, making it more likely they’ll choose your company over a competitor.
The decision stage is when prospects can become customers. Here, customer testimonial videos can go a long way to show the real potential and payoff of your products and services.
Codecademy, an online coding school that offers free courses and a thailand mobile database thriving community, shares short videos about individual students’ stories. In this video, Codecademy alum Noah shares his journey, from self-taught programmer looking to create a booking solution for his yoga business to full-stack engineer.
Codecademy YouTube video on Noah’s story, featuring him smiling in a motorcycle jacket.
Noah tells a strong story and the video features fun, engaging editing. What makes this video a strong decision-stage piece, is the aspirational, yet authentic, “this could be you” feeling. Codecademy isn’t just for folks with a background in coding wanting to uplevel their career. Noah’s story showcases that anyone with any background can jump right into the classes. Codecademy isn’t just making a promise and hoping you take their word for it: they’re showing they’ve already earned their students’ trust and made a difference in their lives.