Special offers in a Google Shopping ad

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Special offers
Set your product apart from similar products from your competitors with special offers. For example, offer free shipping or promo codes. If you sell products online, fast and free shipping can be a key factor in the success of your advertising campaign.


Reviews and ratings
You can integrate customer reviews and product iceland telegram data ratings into your listing using Merchant Centre. To do this, you need to sign up for the Product Ratings programme. Once set up, your listing will display a star rating and number of reviews. This is aggregated information for a specific product, based on ratings and reviews from a variety of sources.

Customer reviews and product ratings in Google Shopping ads

Read also: Features of Performance Max campaigns and their optimization

Split testing
Create multiple ad campaigns with different settings and combinations of keywords and product descriptions. The optimal test period is usually 2 to 3 weeks. After that, keep only the version of the ad that has proven to be more effective.