At the PPC Day conference

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These changes may seem trivial to some, but ease and simplicity often work. To increase conversion rates, it is important to ensure convenient navigation on the site and take care of the speed of page loading, as users lose patience if the site is slow. Then - a flight of imagination. Play with CTA buttons, colors, videos, photos. Let customers express their opinion. But most importantly - structure everything, do not just throw pieces of text., Anna Shepeleva, Head of Digital Sales Analytics MEGOGO, instructor of the " Web Analytics PRO " course, gave a relevant report .

Many have seen the meme: “I don’t want, I don’t azerbaijan telegram data want to leave Universal Analytics .” Anna just told us how you can painlessly switch to Google Analytics 4.

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Google Universal Analytics and Google Analytics 4: Key Differences
Contrary to the warning that Google has been showing in its service for a long time, many companies are switching to new analytics at the last minute. At MEGOGO, we are also switching. And it's just a lack of focus. But there are cool things in the new interface and in the functionality in general. It is much broader, and from an analytical point of view, I am satisfied.

Today, maybe I can convince you that GA 4 is cool and not as difficult as it seems at first glance.

The fundamental difference is the model of accounting and data processing, which in GA 4 is based on events.