Why You Need a Keyword Strategy

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Despite all the advanced tools and resources you have to help you, researching keywords for an SEO strategy remains as much art as science. Finding the right keywords to pursue is as much about understanding your audience and your industry as it is practicing good SEO — which is exactly why modern SEO advice like this is all about helping you do both.

For more help finding and pursuing the right keywords, check out our full guide on and How to Create One. What is B2B influencer marketing?

I get asked this question quite often. Especially by guatemala telegram data non-marketers, who have the assumption I work with a Kardashian selling makeup.

Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more B2C-centric definition comes from McKinsey: “Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.” Although sometimes true for B2B, there are more nuances we can explore.

As we defined it in our 2023 Influencer Marketing Report, “B2B influencer marketing is the strategic practice of brands working with knowledgeable and influential figures in a given industry to create, co-create and amplify content.”

At a high level, these definitions accurately summarize what B2B influencer marketing is and how it works. But we wanted to offer a deeper perspective on the practice, straight from the voices who bring it to life.

I asked some amazing marketers via LinkedIn, emails and messages for their thoughts. This group of marketing thought leaders called out the need for collaboration, authenticity, relationships, data, education, and trust, along with leveraging employees and executives.