Why is CRO (Conversion Rate Optimization) so important?
Conversion rate optimization is essential for brands and retailers in all industries. The cost of acquiring traffic and new customers is increasing, especially due to the increase in cost per click (CPC) and the fickleness of online users, who are quick to abandon their navigation and switch to the competition if they have a bad customer experience. Therefore, it is important to focus on click-through rate (CTR) optimization to improve conversion rates and thus increase the return on investment (ROI) of acquisition campaigns.
What is CRO?
CRO, or conversion rate optimization, is denmark phone number list a set of techniques and strategies to increase the conversion rate on e-commerce websites. An increase in conversion rate means that more visitors are taking a specific action - in this case, making purchases or generating leads, such as signing up, requesting information or requesting a quote.
When working on conversion rate optimization, several aspects must be taken into account:
Page loading times: Studies show that poor loading times negatively affect conversion rates. Fast-loading websites keep users' attention and encourage engagement.