Emotions produce Adrenaline and Dopamine

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That is why the “problem-solving” approach is important.

I give you the example of the LinkedIn extract of my friend and Headhunting professional Almudena Cañizares .

Almudena helps people find work and refocus their careers.

If you go to the excerpt (About) you will see how it goes directly to solving the problem of people who find themselves in that situation.

There are no flourishes about how good it is, -which it is!!

Rather, it focuses on providing concrete and tangible solutions to people's problems ( pains ).

This makes the person with the problem feel identified.


How to do neuromarketing - LinkedIn excerpt focused on the "ME"
Law of the beginning and the end
You all know that the attention-retention curve shows how people remember messages received at the beginning, lose attention as a certain time passes and then can regain attention at the end.


How to do neuromarketing - Attention-Retention Curve
Put another way, and as psychologists do, it is what they call, on the one hand, the primacy effect, a cognitive bias according to which people tend to remember more and better the information that has been presented to them first, while they tend to forget the information perceived later and, on the other hand, the recency effect , which is exactly the opposite effect, the information that we perceive as last is easier to remember than that which precedes it.

For practical purposes, what we need to do is repeat the key saudi arabia phone number list messages at the beginning and at the end.

Whether in a presentation | webinar on a specific topic, or on a landing page to collect leads (benefit-oriented messages), wherever.

Emotion
If there is no emotion, there is no adrenaline that is worth it.


The duration of memories depends on the dose of adrenaline.

Memory somehow responds to the equation of emotion by repetition.

The important thing about your messages is that they are remembered and this depends on the impact received in the Reptilian Brain.

We remember what moved us.

The commercials we remember are those that impacted our emotions.

If you were to try to remember a TV commercial now, you would have to think about it…

Because off the top of your head you'll have a hard time remembering any of them.

Look, with the enormous impact of advertising to which we are exposed, not all of the brands' messages resonate with us, much less "reach" us.

I was particularly struck by a NIKE commercial that aired in the midst of Spain's economic crisis in December 2010, "To those who doubt - Shine. Light up your country" with Pau Gasol, Andrés Iniesta and Rafa Nadal.

I think it affected us all, since it was broadcast at a very delicate time for all Spaniards.

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If your presentations, videos, posts or web texts are able to inspire emotion, you will undoubtedly have engaged your audience.

Working on communication in all its aspects, based on these 6 stimuli, will undoubtedly allow us to be more effective, more persuasive and ultimately we will be able to SELL MORE and BETTER.