What is a brand positioning plan?

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:23 am

What is a brand positioning plan?

Post by rochon.a1.119 »

For 7 years he carried out auditing and consulting work in large companies in the construction and railway sectors, among others, as audit manager.

In 2009 he joined Ikusi as Director of Corporate Development and actively participated in the integration project of the business acquired by this company in Mexico.

In 2011 he took over the financial management of the company and in 2013 he assumed the general management of this company belonging to Velatia.

If I had to mention one characteristic to define your work, I would undoubtedly say that yours is a professional profile characterized by know-how and an innovative business vision.

Both characteristics are successfully applied in their daily work, but poland phone number list let's not stop here and let's take advantage of their expertise to answer a few questions related to the brand positioning plan.

We start the interview.


Talking about brand positioning means talking about your truths, your value proposition, about standing out, about making your clients and the market perceive you differently from your competitors.

We want the market to perceive us as having clear identity traits and distinct strengths, derived from our experience.

We seek to position ourselves as an engineering, integration and technological development company for the digital transformation of businesses .

From an operational perspective, what we have done is develop a Communication plan to accompany the deployment of the company's Strategic Plan.

We understand that brand positioning is another pillar on which the Strategic Plan is based and an additional tool to make it a reality.

Why do you think it is necessary to adapt to a digital transformation process?
Companies always seek to be better and more competitive, and technology is a great ally in achieving this.

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But is incorporating technology enough?

Of course, at Ikusi, as a technology company, we are aware that a good part of our contribution to digital transformation comes from technological knowledge and the constant incorporation of new technologies and methodologies.
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