If he deletes it unopened, he falls out of our prey pattern.
Anyone who opens and reads it stays in the pool. It's good that campaign management systems inform us about this. A follow-up call or email is worthwhile. Of course, the same goes for those who follow a given link.
If there is a positive response, a personal offer is made, for example by letter or PDF.
You notice that you change channels during the process. I have never believed in the mantra "input channel equals output channel". If a customer calls because they are interested in the dimensions of one of our products, they would be better served with a letter or email in which the product is shown and the technical data is easy to read. With a sense of proportion, common sense and good CRM campaign management, the best way is found.
outbound calls
You should think carefully about whether you should call a potential customer without being asked. Almost everyone gets annoyed by door-to-door salesmen on the phone. They have worked hard to build up their bad reputation over the past few years. Of course, a call signals time pressure. It implicitly demands an immediate response. That doesn't look serious. Only a few products justify this invasion of privacy. One thing you could think of is: "You were interested in product xy, which was sold out - now it's back in stock. Should I put it aside for you?"
Multichannel in CRM campaign management – but done right.
Businessman in the background points to a field in which multichannel marketing is written with links to the individual aspects of it. This image illustrates the importance of multichannel marketing for CRM campaign management
Let's say you're advertising for an event within a community. You send out an email with the invitation. If you're smart, you'll also announce a hashtag under which interested parties can always find new information about the event on Twitter (which naturally requires that you maintain a Twitter account, which brings us back to the inbound marketing mentioned above). To make things as convenient as possible for the customer, they don't have to register on the website - although it is of course linked - but can use a pre-filled registration form within the email. With the right CRM campaign management, email clients take over this service. We professors call this the elimination of media disruptions. Sounds good, doesn't it?
Especially when shopping online, companies now have an automated motivational indonesia telegram data aid for hesitant customers. This is based on findings from behavioral science. During the selection process, the interactive system informs: "There are currently three other customers interested in this offer. There are still two copies in stock." This scarcity has been proven to work. For products with very volatile prices, such as air travel, providers regularly exploit customers' fear of rising prices. The buyer of a ticket option hopes that the fee due for putting the goods back at the set price is less than the price increase.
Consumer protection groups are not particularly enthusiastic about these methods. But the budget airlines have to make money somehow - the best way to do it is like Robin Hood, by taking it from the rich: people who search from a fancy Apple device usually have a higher price tolerance. (A Swiss IP address would also be a pretty clichéd criterion.) Pricing systems recognise this and adapt the offers automatically (keyword: "dynamic pricing"). Everyone can decide for themselves whether the profit is worth the reputational risk.
You see, you can earn good money by combining knowledge of customer behavior patterns and clever automation. I'll write about that in my next blog .