Ask visitors to take a quick survey in exchange for something valuable
Conducting surveys can be extremely useful for marketers, but only if they incorporate best practices:
Don't give consumers more than two options.
Don't ask consumers to "rate" something; instead, ask for feedback.
Limit the number of questions to 10 or fewer.
Many surveys are too broad or general to be useful. They require the survey participant and the business to make assumptions, which renders the data unusable.
While many people enjoy expressing their opinions on all sorts of topics, it helps to incentivize a pop-up survey. For example, everyone job seekers database who takes the survey will receive a free copy of an e-book or a $10 off coupon that can be used on any product in your store.
When you include an incentive, you automatically increase the sample size for your survey. The more people who participate in your survey, the more accurate the results will be.
9. Offer to chat with your visitors
One-on-one communication has become somewhat rare in the online marketplace. Consumers are reading FAQs instead of calling 800 numbers. Instead of asking questions, they are doing their own research.
To solve this problem, you can offer your visitors a way to get in touch with you. A live chat feature can work best. It's easier and more convenient than email or phone calls.
Integrating live chat with your website has become much easier over the past few years. You can either manage it yourself or use a chatbot – both have proven to be extremely effective.
If live chat doesn’t appeal to you, invite your audience to send you a Facebook DM, email, or other form of private communication. In other words, make yourself (or your team) accessible to the potential customer.
Another way to invite visitors to get in touch is to use a call target in the Hello Bar.
Offer to chat with your visitors 1
Fill in the necessary information to create a Hello Bar.
Offer to chat with your visitors 2
Your mobile visitors can simply tap the CTA to call you directly.
10. Provide limited options to the visitor
Have you ever felt so overwhelmed by a decision that you didn't make any choices at all? It's a common problem that results in a kind of paralysis. Because you can't decide on one thing, you decide on nothing.
This is not the response you want to leave a focused popup to inspire. Instead, you want your visitors to take action immediately.