There are entrepreneurs who still believe that negotiations should be based entirely on spontaneity, and that only then will the consumer see this approach as natural. However, we have some news: just like other areas, sales management has evolved and understood that there is nothing better than good planning to win over the customer once and for all.
And it is as a result of these transformations and improvements that sales scripts emerge. But after all, what are they, how do they work and how do you create them? If you want to clear up these doubts and also learn about some ready-to-use models on WhatsApp, continue reading and find out below!
What are sales scripts?
Sales scripts are nothing more than scripts used in different types of approaches to attract consumers. In other words, they are a kind of general guidance so that important points and fundamental strategies are not left out of this dynamic.
It can be applied across a wide range of business architects email lists channels , from WhatsApp messages to face-to-face contact. This solution therefore appears as a form of support that has as its main objective the strengthening and qualification of exchanges and relationships between companies and customers.
However, it is also necessary to reinforce that this structuring must be thought out so that it is not adopted as a rigid formulation — capable of causing some strangeness or distancing, but rather as a resource for standardizing data and information that seeks to make the sales stage more assertive.
Knowing how to attract potential customers to an inbox conversation is important for a good relationship and transforming them into quality leads, learn how to do it with the video below:
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How sales scripts work
How do sales scripts work?
Sales scripts work like a checklist or semi-structured step-by-step guide that are designed to guide a conversation. They are not designed as a permanent script, precisely because they allow for adjustments to be made when new consumer inclinations, patterns or questions are recognized.
Therefore, they evolve and are improved based on the organization's own alignment and maturity .
Imagine, for example, that your company is going to launch a service or product on the market and that, given this new development, many users will need details on how it works. The department responsible then formulates a standard script and clarifications as messages that are part of the sales script for that cycle.
Now that we’ve explained what this powerful sales tool is and how it works, check out other insights to increase your profits with the text “How to sell more – practical tips to apply in your company”!
How to make a good sales script?
Creating good sales scripts involves some essential considerations to achieve success. So, here is a complete step-by-step guide to help you:
1. Know your audience and define a language
For this script to be perceived in a positive way, it needs to be completely aligned with the positioning, language, tone of voice and approach that are characteristic of your business. Therefore, it must be based on the main demands, preferences and needs of the target audience.
2. Be aware of your company's sales process
What is the profile of your business's sales phases? What are the main metrics and objectives set? How can sales scripts be incorporated and when will they be applied? All of these questions are mandatory, since the sales process presents differences and variations depending on the reality of each business.
Overall, we see at least 6 common steps:
Consumer survey;
Lead nurturing;
Offering the service or product;
Negotiation;
Completion of sale;
After-sales.
Take advantage and check out how to provide good after-sales service with the tips from the Maxbot blog!
3. Choose the channel
The definition of the channel must be carefully analyzed, as it can be a turning point in the way the approach is received. Consider the main means used by the target audience and, among them, which one best reflects customer preferences.
If possible, choose a resource that offers flexibility in terms of the format of exchanges (allowing the use of audio, graphics and images in addition to text). In this sense, WhatsApp stands out as one of the most suitable means, having become, in recent years, the most widely used communication tool by Brazilians.