Effective Thought Leadership Has An ROI

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According to a survey of over 1,200 U.S. businesses, only 18% of respondents say the thought leadership content they consume is excellent or good. The best TEDx speakers know this and offer unique perspectives, guidance, and innovative solutions for the world around them. Interestingly enough, unique perspectives do have an ROI.

When you create meaningful, helpful, and unique content, people can’t help but singapore phone number list notice. Our client, Kevin Breel’s TEDx talk on ending teen depression, was new for its day and time. No one was talking about depression, let alone a male experiencing it.

Kevin probably didn’t expect his talk to lead to a 100k book deal with the world’s largest publisher or 1 million dollars worth of speaking gigs. Instead, Kevin just wanted to help others by sharing his knowledge and experience.

Moral of the story? Famous individuals and speakers aren’t the only people who can create compelling, unique thought leadership content and use it to generate a positive ROI. Businesses, coaches, and entrepreneurs can use the thought leadership approach to establish themselves in their respective industries.