It is no secret that companies are making a 360-degree turn in terms of which marketing media to use, and what is trending today is marketing on social networks.
Evolution of ROI on social media:
Let us remember that ROI consists of the return on investment, which is an economic value that is generated as a result of some marketing activity carried out.
Companies have implemented social media marketing to increase their kuwait telegram data nteraction in the sales funnel (initial phase), but now many companies have leaned towards exploring and searching for its value in different phases of the process.
In the initial phase, brand awareness and customer service are listed, however companies are turning to social networks to obtain information about the competition, increase customer loyalty and reduce operating costs.