Link Echos: The effect of a link can

[fomayof928@mowline]

Rand has done several experiments on this and the reverberation effect of links is incredibly persistent, even months after the links have fallen from the web, and Google has re-crawled and indexed those pages many times.

Speculations about why this happens include: Google australia number data at other ranking factors (e.g. user engagement) after a page has climbed in the rankings, Google assigns persistence or degradation to attach value that is not entirely dependent on its existence on the page, or factors that we cannot fully identify.

persist even after it disappears.
Whatever the underlying reason, a link's value can have a resonant, ethereal quality that exists separate from its HTML roots.

As a counterpoint, Neil Patel recently ran an experiment where low-authority sites dropped rankings after losing a large number of links at once, so it appears possible to overcome this trend under the right circumstances.

13. Pages that link to authoritative content may be more likely to be counted than those that don't.
While Google claims that linking to quality sites is not an obvious ranking factor, they have made statements in the past that it can affect your search performance.

“Just as Google gives sites less trust when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites.” - Matt Cutts