4 Tools for Creating Heat Maps

[tanjumtanji011]

What are the different types of heat maps?
One of the most interesting solutions is the click heatmap. That is, a representation of the actions performed by a computer mouse. This document allows you to understand where people direct their attention to perform a concrete action. For example, visiting a landing page or sending an email.

Tap maps of how users act on smartphones and tablets are also mobile number in japan included in the click results. Scroll maps are those that allow you to identify where people stop in relation to the length of the web page and what percentage of users go above the fold .

click heatmap
A click heat map from Hotjar.
Displacement maps , on the other hand, identify the points – identified with the classic hot/cold chromatic gradation – where a cursor is positioned following a movement.

Often, along with the different types of heatmaps we also have user session recordings. This feature creates videos of the activities performed by people who use web pages .

All documents, from the various heat maps to the videos of the sessions, contribute to form that corpus of data that a good data analyst must interpret to guide a UI optimization.

To create the best heatmaps for your goal (observing the behavior of the public on your website) you cannot avoid considering and evaluating a series of tools dedicated to this work.