Advertising activities can also be targeted at specific types of users. For example, visitors who have not yet registered for the newsletter. With a personalized retargeting campaign, you can inform this group of visitors about special promotions for registered users. This works well for recruiting new subscribers, while you can exclude customers who have already registered.
Also read: Google Analytics: discover the new possibilities for segmentation
Advanced retargeting solutions also make it possible to, for example, target an additional campaign to users who 'haven't visited the store's website in a long time'. Or who 'bought a television in the past three months'.
These tactics help build brand awareness and help build a long-term relationship with your customers. For example, by showing a 'thank you for your purchase' ad, offering a personal exclusive example of whatsapp number in philippines discount or making an announcement for a pre-sale , you as an online marketer can keep your brand top of mind . And thus distract from the competition.
Customer journey
Tip 4. Segment based on purchase intent
You can also segment campaigns based on the number of purchases a customer has made in the past. Or, for example, based on the number of products viewed. You can use separate campaigns with different messages. You can also target ads to heavy users who buy often (for example, a special discount for returning customers) or to those who rarely or never buy anything (for example, a discount code for a first purchase).
Tip 5. Segment by product value
If the goal is to grow sales of products from a specific segment, you can also optimize personalized retargeting for specific product groups. In such cases, algorithms can select items that fall within the same cost range as products previously viewed by the user.
Tip 6. Segment by device
Nowadays, it is child’s play to segment consumers based on the device they use. Desktop, mobile or any other device used to search for a product online. Advertising campaigns on different platforms allow you as an online marketer to deploy campaigns cross-device. This gives you the advantage of reaching consumers at the right time and on the right screen.