Lewis (2012) explains that a Sales Qualified Lead (SQL) is a lead that the sales team has marked as a possible sale. The sales team then determines the expected euro value and time frame for the sale.
Sales Qualified Leads have unique characteristics thailand telegram that are different from other types of leads:
Sales Leads fit your ideal customer profile. It is very important to build a good customer profile that contains information about the type of business, products and services, number of employees, and other characteristics. This helps a lot in differentiating between different types of leads.
Sales Leads have urgent problems that your products and services can solve. This urgency is very important: if a customer's problem needs urgent resolution, they are more likely to make a purchase.
Sales Leads are very interested in your offer. He has proven this from his previous experience as a qualified marketing lead.
Sales Executives have enough budget to make the purchase.
Finally, authority is an important characteristic of sales leads. Qualified sales leads have the authority to make decisions.
Differentiating Leads
You want your marketing and sales activities to be as efficient as possible. Chasing leads that are not actually prospects is a waste of time and money. Different leads are at different stages of the buying process and therefore require different approaches. Not every company that comes to you is a potential customer, and it is good to quickly pick out promising prospects. Then you can develop a tailor-made marketing and sales approach for them.
What is a Marketing Qualified Lead?
According to Lewis (2012), a Marketing Qualified Lead (MQL) can be defined as an inquiry that meets the minimum match criteria (qualification and interest) defined by the marketing and sales teams and is ready for a potential sale. If the marketing team deems the lead suitable for sales, it is forwarded to the sales team.