What are transactional queries?

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Transactional queries are specific keywords and their combinations that help users instantly perform a specific target action: download, purchase, order, etc. They are of great value, as they bring targeted solvent clients to the web site, not random visitors. People who enter the keywords price, cost, buy, order in the search bar are initially aimed at making a transaction.

What are transactional queries?

Transactional phrases used in internet searches restaurants email list indicate a person's interest. Targeted actions include: downloading a product, ordering a service, making a purchase, etc.

Such phrases contain certain marker words: apply, buy, download, order, inexpensive, price, delivery, etc.

Examples of transaction keys in search:

website promotion price;

buy a laptop;

download audiobook;

cheap car rental Samara;

sushi delivery.

When a person enters such words and phrases into the search bar, he is usually ready to perform the target action. The interest of the potential buyer is warmed up by this moment, so this traffic is considered "hot". Online stores only have to make a profitable offer that can interest the user more than others.

Characteristic features of transactional queries:

They help to promote using low-frequency keys (LF). There are two main points. The first is that the probability of performing an action directly depends on the detail of the request (including the details of the search object). The second is that high-frequency keys (HF) are not always profitable. For example, “download a song” (without a title) indicates that a person wants to listen to something. But what exactly? Only resources with the widest selection of songs can be promoted using such keyword combinations. As for highly specialized sites (only hip-hop), their behavioral factors will be quite low.

Attract targeted customers. The big advantage of transactional keywords is that users are initially aimed at performing a specific action. And this indicates a very high conversion rate.

Convenient navigation and design. The factor is important in itself. But in this context, it becomes even more important. The thing is that a person who does not understand the design will simply not read the text. Instead, he will continue to search for a similar topic on other sites (almost any information is revealed on the Internet many times).

Presence of competitors. Partially follows from the second point of the list. In addition, most transactional keywords are commercial.

Return to search and user behavior. You should carefully check the keys used in the text. As a rule, users visit a site with the purpose of performing a specific action. And if they do not find such an opportunity, behavioral factors are reduced. Thus, with frequent use of the word "buy" in the text (including in the title) and the absence of a corresponding link or button on the site, most readers will be dissatisfied.

Too little text, right down to the keywords themselves. Most often, site visitors need brief information or additional useful details (selection of formats, preview, discount, etc.), as well as a button that allows you to perform the desired action. At the same time, do not forget about sound logic. For example, the phrase "listen to an audiobook ... online" implies that the user needs an audio recording.