Also differentiate customers based on their interoperability (such as the right industry) as well as their level of interest (such as the level of engagement shown when engaging with your online content). If both options are a priority, you can create both an engagement and fit score so you can prioritize reaching contacts with high scores in both categories.
Always keep in mind that the parameters for new prospects are often completely different than for existing customers. or cross-selling as well as new business. While existing customers need to analyze the number of customer support tickets submitted, engagement with an onboarding consultant and current activity with your products, for potential new customers you can first focus on their demographic development and engagement on your website.
If these buying parameters look different for france whatsapp data different types of sales, you should definitely consider creating multiple lead scores.
The lead scoring value
There are many different ways to calculate a lead scoring value. We present three possible ways:
1. Manual lead scoring
Your lead-to-customer conversion rate is the number of new customers you acquire divided by the number of leads you generate. Use this conversion rate as a benchmark. Based on the conversations you've had with your sales team, analysts, etc., choose different attributes and select customers you believe will be high-quality leads. You can easily develop five different personas or five different models - as long as your assessment is based on the data mentioned above.
Calculate the individual conversion rates for individual attributes. This will help you determine which reactions you should take and how many users will become qualified leads (and ultimately customers) as a result of your measures.
Compare individual contact close rates to your overall rates and assign points accordingly. Look for individual contact rates that are significantly higher than your overall rate. Then choose which contacts you want to assign how many points to, and try to be as consistent as possible with the point values.