Customer acquisition cost (CAC)

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Monthly sales growth
Calls and emails per rep
Lead conversion rate
OKRs, on the other hand, are a methodology you and your sales team can use to set and achieve overarching company goals—even the most aspirational ones.

OKRs are not better than KPIs, or vice versa. Rather, they are different tools that should be used to accomplish different things. Use OKRs to direct your sales career and/or sales team, and use KPIs to evaluate your progress toward your measurable goals.

(Note: KPIs often make good key results, i.e., the norway telegram data second half of the OKR equation. We’ll talk more about this in a later section about the components of the OKR Framework.)

What’s the Difference Between OKRs and SMART Goals?
If you’re serious about your career, you’re probably familiar with the concept of SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant, and Time-Bound.

The idea is every goal you set for yourself or your sales team should be clear and realistically achievable, help you reach your overarching mission, and include a deadline and KPI.

SMART goals are awesome, but they aren’t a goal-setting framework. Why not? Because they only help you verbalize the things you want to achieve, not plan a path to victory.