Letter By Martin Conroy

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By The Way, Note Kay Jewelers’ Word Play. Phonetically, “kay” And “k” Are The Same. So, Essentially, Kay Is Saying That Affection (Kisses) Begins With Them. Bold, Huh?how To Do Itdetermine Which Resonating Emotion Marries Your Message With Your Target Audience. Flavor Your Content With That Emotion And Your Readers Are More Likely To Care.handpicked Related Content: Even Bb Audiences Want Emotion In Their Content Captivate With An Alluring Storyresearch Shows That People Don’t Just Hear A Story, They Experience It.

It Has A Transporting Effect.in Made To Stick, The Heath Brothers denmark phone number Write:when We Hear A Story, Our Minds Move From Room To Room. When We Hear A Story, We Simulate It.therefore, Storytelling Is A Potent Persuasive Tool.examplethe Tale Of Two Young Men SalesFor The Wall Street Journal Illustrates This Power:strategically, Martin Introduces The Reader To Two Men With Similar Backgrounds And Aspirations. Then, He Details The Difference Between The Two – One Had Achieved Greater Business Success Than The Other.



Readers Now Wonder What Made The Difference Between The Two. The Key Differentiator Is Revealed – One Possessed The Right Knowledge, Positioning Him For Superior Career Success. The Call To Action? Subscribe To The Wall Street Journal So That You, Too, Can Possess The Kind Of Knowledge That Propels You Above Your Competition.martin Took The Wall Street Journal’s Target Readers On A Journey, Using A Memorable Story.how To Do Itshare A Relevant Story That Connects Your Message With Your Target Reader.