Google Now Why You Need to Promote on

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A marketer must understand which keywords and audience segments are effective and which ones are burning the budget. Now we can safely say: those who do not account for all incoming requests from a website are unlikely to be able to recoup their investment in advertising. And if it is quite easy to track a request from a website using events that are transmitted to the analytics system, then with calls everything is a little more complicated.


This is where call tracking comes in handy. What is call tracking? This is kuwait whatsapp number a tool for monitoring phone calls and evaluating the effectiveness of advertising channels. Simply put, call tracking allows you to listen to calls and analyze the work of managers: how many calls were answered, how operators talk to clients and other parameters. Also, thanks to call tracking, you will receive information about which ads people came from who made the call.




This is the basic functionality of call tracking. What types of call tracking exist? Call tracking can be static or dynamic. The difference is in the tracking method. Static is used simply to count calls. As a rule, one number is one advertising channel. It can be fixed both on the website and offline (business cards, billboards).


"Statics" is suitable if you need to track one channel, for example, Yandex.Search, or a virtual business card in Yandex.Direct, or 2GIS. Dynamic has a more complex operating principle. It is used only on the site, and the number is assigned not to the channel, but to the site visitor. This gives many opportunities, including: — analyze the effectiveness of online advertising, down to keywords; — transfer call data to analytics systems, which is necessary for working with automatic strategies in advertising campaigns.