Opportunity detection: we have more complete information about competitors thanks to the knowledge obtained through paid campaigns.
Controlling the saturation level: by combining both strategies we can control the number of results for our brand in the SERPs. And, if we have branding objectives, we can achieve greater brand visibility.
Greater profitability: being able to balance investment based on the results and objectives obtained in each channel and medium worked on.
We can apply the same to SEO campaigns.
Find high-performing keywords that drive traffic to your website and consider optimizing your PPC campaigns with them.
It’s also a good idea to take a look at those keywords that you are trying to “capture” from your competitors and that may be valuable to use in your PPC campaigns to rank them.
seo ppc
At this point, you can take a look at your Google Analytics reports to find which keywords are bringing in quality traffic.
To find this report, click on “Acquisition,” then “Campaigns,” then philippines cellphone number “Organic Keywords.”
Miguel Ángel García, SEO and SEM consultant at Cafe con Web, shares his experience:
Miguel Angel Garcia
Miguel Angel Garcia
SEO and SEM Consultant at Cafe con Web
SEO keywords can help us in several ways in our PPC campaigns.
One of them is the profitability of each organic visit to each URL. If you have a good history in Analytics and Search Console, you can find out the profitability of each URL. This will allow you to organize your strategy based on the profitability of each URL as an organic traffic landing page, assigning the keywords that correspond to each URL from Search Console.
This way, when you start structuring your PPC campaigns, you can focus your PPC efforts on the URLs that will offer the best profitability.
On the other hand, it will allow you to find out about search terms that people use to look for products or services on the website and that you probably hadn't thought of, and which also tend to have less competition since they are strange terms.
In the first phase, studying historical SEO terms will help you understand your client (if you are an agency), understand what and how the end customer searches, and understand the profitability of the different products of the business. This way, you will be able to achieve greater profitability in your PPC campaigns.