Integration of offline and online activities

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Without creating CLV models, it is impossible to automate and scale advertising projects. It is important to correctly collect data from all sources, including search, affiliate CPC and others. This will not only improve CPA (cost per action) indicators, but also free up resources for other tasks.

Using Vertex AI
Learn about the capabilities of Vertex AI , canada phone number a native Google Cloud ecosystem that allows you to quickly load, analyze data, and activate advertising campaigns based on the value of each customer.


Combine your offline activity with online data and let machine learning identify which customers bring the most value, using all the data available. Don’t rely on standard methods alone—let the machine help you optimize your processes.



Propensity Modeling with Instant BQML
Propensity Modeling with Instant BQML

Use propensity modeling — fast data loading through BigQuery Machine Learning projects to predict conversions. For example, in a project for client Heben Grossery, you can predict conversions