Your Customer To Make A

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Therefore, We Need To Create An Easy Way To View All Content About A Topic.the New Perspective Leads To A New Assumption, Which Then Drives Two New Actions:new Action: Provide Content Journeys By User Persona.though Choosing A Role Might Seem Like Another Decision Users Are Forced To Make, It’s Not. As Megan Explains, Users Know Who They Are. They Select Their Role And Are One Step Closer To Answering Their Question.however, Megan Warns, “this Might Not Work If You Have Really Complex Personas.

If You Have Very Crisp, Clear Personas, However, This Is india mobile number list A Really Good Option For Narrowing Down That Pool Without ForcingDecision.”new Action: Provide A Map.remember The Tunnel Problem? This Map Models A Subway Map – It Shows The Users Where The Tunnels Connect. According To Megan, “give Them A Map, So They Know When And Where They Need To Hop Between Lines. Let Them See Where They Are In The Tunnel. They Now Know Where The Openings Are – To Be Able To Jump To Another Tunnel Or To Go Down A Side Path.



”give Users A #content Map So They Know When And Where They Need To Hop Between Lines, Says @megangilhooly Via @cmicontent. #contenttechshare On Xwith The Single Landing Page Fixed, Let’s Look At Another Example.linear Vs. Circular Example: Search By Silolinear Thinkinghere’s The Scenario:perspective: Data Says Users Aren’t Finding Our Content By Using A Search Bar.assumption: Users Don’t Understand What Section Of The Site They’re In.action: Clarify In The Bar Which Content Type(S) Can Be Found.outcome: Customers Continue To Complain They Can’t Find Answers.