Thresholds and barriers to online and offline shopping
By mapping the thresholds and barriers of offline and online shopping, I answer this question. The most frequently mentioned disadvantages of online shopping are that you cannot try on products, you have to wait for delivery, you have to stay home, you cannot lie on that bed, you cannot feel the fabric and you do not get advice on which dress looks better.
And the biggest barriers to buying in a store are that a product can be sold out, the assortment is smaller, there are limited opening hours or that your size is no longer available. The challenge for retailers is to remove these barriers for both sales and orientation channels.
Retail buying study: benefits of online vs offline buying.
Then the above picture emerges in which only the drivers of online and offline purchases are combined. These drivers come together perfectly in Click&Collect…
Opportunities for Click&Collect concepts
Click&Collect, now very popular abroad and also emerging in the Netherlands (an average of 30% has done this), could restore the declining number of shop visitors. It combines the advantages of online and offline shopping. In many cases, it is still too much just picking up a product, while this is precisely a moment for advice, demonstration, service and upselling . According to the results of the research, retailers must fully invest in this.
Most loved brands
Which brands and stores are the most loved right now? We’ve connected the dots between two vital retail parameters.
Where they are likely to buy again next time
These two parameters largely determine the appeal philippines mobile number list of the retail brand and compensate for the influence of which store is nearby. With the help of the research we map the power ratio of the Dutch retail brands.
An example in care/cosmetics:
Retail buying study: next point of purchase and share of heart of cosmetics.
In the cosmetics/care industry, 75 percent of consumers would like to have a Kruidvat nearby, followed by Action (49%) and Hema (42%). Kruidvat is also popular for toys (45%), but Intertoys has the largest ' share of heart ' in that industry.
Customer clubs are popular
The largest consumer club in the Netherlands is the bonus card: 66 percent of the Dutch have this in their wallet and 88 percent use the card. It is striking how quickly Hema (which started with a customer card this year) has acquired a large share: 18 percent have the Hema customer card. On average, the Dutch have four customer cards in their pockets.
Retail buying study: ownership and use of customer cards. The HEMA customer card is striking, which has made it onto the list in a short time.