Using the action bias to your advantage

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Any bias can negatively affect your decisions or those of your customers. It can lead to less sales and making the wrong decisions, for example. But it can also help you win over that doubting prospect or turn a normal customer into a loyal one.

Proactive communication
Example: A financial services company can send customers india mailing list real-time notifications about suspicious activity on their accounts, with immediate options to take action, such as blocking a card or reporting fraud.
Benefit: Customers can respond immediately to potential problems, increasing their sense of security and control.
Responding to known problems in the market



Example: A competitor has delivery problems, you still have plenty of stock but you are slightly more expensive. In your online ads, you put extra emphasis on your fast delivery times so you can snatch customers from your competitors.
Benefit: Customers are delivered faster, so they are more inclined to try a new supplier. After all, the alternative is to do nothing and wait and see.