You can also involve your best employees or customers by proposing surveys or conducting interviews to understand the excellent features of your product/service.
If this evaluation does not lead to anything concrete, then it might be appropriate to “create” your distinctive element , which will make you gain ground against your competitors. Obviously, it must always and in any case be a real advantage, from which your customers must benefit.
Start from the assumption that you can never be unique if you don't know what your find investor through investor database competitors are doing. Then use a valid tool, which is the SWOT analysis , and focus a lot on the creation of case studies, very powerful to defeat the competition.
Strengthen your value proposition today!
These are elements that if enhanced, always work very well to beat the competitors:
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Customizable options
Offers/products on promotion
At this point, you surely have some more good ideas to strengthen your value proposition and distance yourself from the competition.
The important thing is to never forget to test your value proposition over time . There are quick methods to do this, even quite simple ones.