Here are the elements of any effective cold email to sell or promote beats:
An email that looks and feels like a one-on-one email you sent, not a mass email
A subject line that catches a person’s eye and makes them want to open the email
Personalization in the email
An icebreaker
A clear, concise explanation of why your beats are *exactly* what they need
A strong call-to-action
In these subject line and template examples below we’ll make sure to check off all of those boxes so you can send cold emails to rappers that really work.
Cold email subject lines for emails to hip-hop artists
You want your subject line to catch someone’s eye, make them click to open the email — and not get confused and think you’re sending spam.
Personalization definitely helps here. You should also avoid sounding too much like you’re writing marketing or sales copy (and avoid using all caps).
Here are 10 cold email subject lines you can use in your beat marketing emails to entice rappers to open. We’ll also explain why these are good, so you can write your own variations of these.
Subject line #1: Emoji + related song title
beats to make the next {TrackName}The emoji catches the eye. But what catches the eye even more is you including their song title in the subject — it shows you’ve researched them and you’re not just blasting out an email to a million random people.
Subject line #2: Very personal
made a beat for you {ArtistName}
By using all lowercase letters here and including the rapper’s name, this looks you’re just firing off a personal, one-on-one email. As we said earlier, the goal is for your cold emails to look like they’re not mass emails. This subject line helps you pull that off.
Subject line #3: Free beat and song title
Free beat for a follow up to {TrackName}
This subject line makes your offer clear (free beat). And by indian whatsapp number saying it’s for a follow-up to their track, it shows you’ve researched them and you’re giving them something relevant and uniquely valuable.
Subject line #4: Personal follow-up promo
made a beat for your follow up to {TrackName}
If you’re not giving out a free beat, this subject line should still catch the eye. By going lowercase, it looks casual and like you’re just sending this email to them and them only. You’re giving them the impression you made this beat just for them — you heard their track and made the beat as a result.
Subject line #5: Addicted to their track
cant stop listening to {TrackName} on repeat
This subject line is a little risky, because they might think it’s an email from a fan — and then be a little annoyed when it turns out you’re a beat maker trying to sell them something. But if you’re genuine in your email message about how much you like their track, you can smooth that over.
Subject line #6: Credibility
new beats for {ArtistName} from [rapper’s] producer
If you’ve produced the beat for a big-name rapper (or a rapper who’s not a huge name but this other rapper probably knows and respects), you can include it in the subject line for instant credibility.
Subject line #7: Building curiosity
got a new beat you might like {ArtistName}
This subject line is all about building curiosity with the weird emoji. Why a tennis ball (or whatever random emoji you throw in here)? Pick a very random emoji that works with the title of your beat. You can be pretty sure this rapper has never gotten an email promoting beats with that emoji before — so they’ll be curious about opening your email to see what’s up.
Subject line #8: Flattery
i gotta hear you kill this beat
If you’re offering a free beat, this is a good way to promote it: Flatter the rapper by telling them you’ve gotta hear them on the beat. You might even be able to use this subject line with a paid beat too.