CJM as a result of research of competitors and target audience

[nusaiba125]

CJM (customer journey map) allows us to track the customer's path from the first stage of ignorance, when the customer does not even realize his problem, to the stage of sale or upselling.

CJM is needed to understand where to look for the target audience, what tools will help find it and what content to “conquer” it with, as well as to identify motives and barriers that are then embedded in the semantic content of the content.

All the data obtained during the analysis of the target audience will be useful for building this path.

As a result, you will have a diagram in your hands that outlines peru consumer email list he stages of decision-making, customer needs, actions, motives and barriers, points of interaction, and more.


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With the help of CJM, it is much easier to determine what content to post on which resource in accordance with the stage of a potential client, as well as what advertising tools to use.

And after receiving the entire analytical part, it is necessary to build a scheme of interaction between channels or multi-level communication with the audience .