If gender equality is a focus at your company and something you promote on social media, then there should be evidence of that within your culture. Are there initiatives that work towards narrowing the gender pay gap or maternity and paternity packages that help women return to work? Don’t get caught out by talking about an issue that’s not reflected in your o email marketing lists australia wn company or exclude a segment of society in your social community management.
3. You have a track record on the topic
Maybe there’s a topic or issue that you have been focusing on for years. For example, Dove’s approach to digital marketing through their Real Beauty campaign has made the brand synonymous with highlighting and appreciating real women and leaving retouching at the door. This campaign was so successful that in the first 10 years, profits jumped from $2.5 billion to $4 billion.
4. Your position will help you stand out from the crowd
During the Covid-19 pandemic a lot of brands took to social media to empathize with customers. However, this backfired for many as a Kantar Covid-19 study found that 74% of people believe that brands should not exploit the pandemic to promote a brand. So don’t adopt a cut and paste message just because others are. Take a stand by using your unique perspective and voice to stand out from the noise.
5. Consider risk vs. reward
When brands take a stand on issues using social media, the top three reactions of consumers were positive, ranging from intrigued to impressed and engaged. This trumped negative emotions and shows the power of speaking out to drive positive engagement leading to brand loyalty and inevitably sales.
How Brands Can Take on Social Issues on Social Media