prepared 15 promo pages for each type of product.

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Another example: let's imagine that you provide the service "financial consulting". When developing a strategy for its promotion, you need to consider that traffic to the site can be attracted through high-level search queries, the so-called "customer pain points". And the content of the resource should interest and retain the potential client.

No website is “tailored” to perform only one function - there is always a synergy of several and their relationship in a certain volume.

So, in our experience,

for manufacturers of simple B2B2C products (doors, windows, siding, finishing materials), the website performs 60-70% of the commercial function (traffic, conversions, applications), 20-30% of the image function (story about the company/manufacturing plant, demonstration of various technological solutions), and up to 10% australia consumer email list of the information function in the form of attracting customers;
We took this feature of the sphere into account when updating the website for one of our Clients:
Case. Updating the website of the company "Alta Profile". We made it more convenient, 10 times faster and more informative for users, having
for manufacturers of more technically complex goods (various sensors, special equipment), the ratio is distributed as follows: 50-70% - commercial function, 10-20% - image, 10-20% - informational, because it is important for customers not only to find basic data about the product and buy it, but also to receive information about pre-sales and after-sales service. For example, how to carry out commissioning;

Thus, for a domestic manufacturer of innovative water and heat meters, we developed a website with a convenient product search system, solutions for different audience segments and a list of projects implemented in each segment. Due to this, organic traffic and conversion of the website increased.