For example, you can tie an Instagram post to a specific offer using a landing page, thereby boosting your conversion potential. This could be as simple as promoting an ebook that is relevant to your audience australian business email list but making it gated so you gather a visitor’s details.
There are a lot of content types that you can use so don’t just stick to one. Along with blogs, create videos, put some energy into creating a valuable ebook, or look at hosting a webinar with in-house staff or experts to drive leads and engagement.
Social Media Marketing
Social media marketing is an effective way to reach and influence 4.6 billion people across the globe. Plus depending on the network, social media has such reach you can target specific age groups and locations.
While you can simply use social media to promote your brand, product or service, it can also be instrumental in developing a community. This allows you to have meaningful engagement with prospects or customers and create brand advocates that will promote your brand without being asked.
Social media marketing covers a highly varied landscape that is constantly changing, and each channel requires its own strategy and metrics. Make sure you keep social listening as part of your overall strategy to help you understand and engage with your audience.