It often happens that someone values something in a product that another considers an insignificant factor. For example, someone doesn’t care at all what kind of packaging a shampoo comes in. The main thing is that after using it, the hair is easy to comb. By including this question in your customer survey, you can focus on what is truly important to people, discarding everything secondary.
What significant feature (or quality) do healthtrax corporate email list you think our product is missing?
A question that allows you to identify the weak points of a product or website. You will have the opportunity to create an effective strategy for further work.
Why did you decide to use our company's services (product or website)?
In essence, it is asked about the purpose of purchasing your product or visiting a web resource. Some people visit the site just to get acquainted, some to buy something or find useful information, some to read new blog posts, and some to get to know a competitor. Agree, it is very useful to know what really interested them in your resource.
Why did you give up on the idea of buying?
The purpose of this question is to optimize the path to purchase and increase sales. There are many reasons why a person might change their mind about buying a particular product: the price is not right, the quality is questionable, the appearance is unpresentable, etc. Don't guess - conduct customer surveys, and people will tell you everything.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Do you understand our prices?
Very often, when choosing between goods and service packages, people have doubts. They do not always understand the price difference. Why does this service package cost so much, and another, almost identical one, is half the price?
What impression does our website make?
It is better to place this question on the main page to conduct a survey of new clients.
Which payment (delivery) method is more convenient for you?
Often, a purchase is abandoned due to an inconvenient payment or delivery method. For example, if Wikipedia introduced the WebMoney electronic payment system, sales could increase. Check whether you offer all popular payment methods to your customers?
What can be added to this page?
The user should find everything they might need on your pages. This does not mean that you need to write about everything. The information should be useful to your customers. In order to understand what exactly a person wants to know, it is necessary to conduct customer surveys.
Why did you decide to leave our site, is there anything we can do to make you stay?
With this question, you will not only find out what they didn’t like, but also gain the sympathy of users.
What qualities of our product do you consider unimportant?
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