Incorrectly selected segments for auto messages

subornaakter20 · Post by **subornaakter20** » Wed Jan 29, 2025 5:32 am

Don't make your segments too small. This can result in weak traffic and low lead generation from automated messages. Start by targeting broad groups. For example, everyone who stayed on your site for more than 20 seconds.

The segments are mixed

Pay enough attention to setting up direct moving leads email list triggers for emails sent automatically. It is bad if it turns out that one segment receives several types of messages at once. Many may feel that they are being put under too much pressure, and people will leave irrevocably.

Lack of understanding of what is valuable to the client

Important point: in exchange for contact information, offer the visitor what he really needs. If you are engaged in sales, then potential clients are interested in discounts, not information blocks. When a person wants to order sushi through a website, then an attractive price is more important to him, not an article about this dish.

But in the information business, content is important, it should be unique and useful. Publish something exclusive, something that visitors will not be able to find elsewhere.

The automated sales funnel is not being used to its full potential

Put maximum effort into creating a quality sales funnel if you do not use outsourcing services. Decide on scenarios and work out everything to the smallest detail: the content of automatic messages, lead magnets, actions to attract an audience. If you do not "pump" everything possible out of this tool, you lose real profit.

Auto sales funnel is a very cool tool, having set up and implemented it, you will only have to receive messages on your mobile phone that the next payment has been made.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
However, it cannot be said that this is something mandatory and irreplaceable for everyone. In a small business, an auto funnel may even be useless or bring not quite the result you expected (or not as quickly as you imagined).