The goal of idea validation is to mobile phone number database australia confirm that customers are willing to pay for the product you want to create in real life.
The validation stage does not require large material costs. Inexperienced businessmen mistakenly think that it requires the creation of a serious prototype of the proposed product.
There are free platforms (Prezi, Figma or Draftium) that provide the ability to develop a detailed presentation of your product, website prototype or program.
There is a commonly used method of validating ideas called the "coffee shop experiment." To do this, go into a coffee shop and put a sign on your table that says, "I'll buy you a coffee and tell you about my idea in 10 minutes. I want to know your opinion about it."
Validation of the idea
All you need is a compact description of your idea and visual materials (presentation or prototype of the application).
To get honest feedback on your idea, invite people to your table and tell them about it.
You won't be able to survey a large number of people, and you don't need to. After surveying several visitors, you will see similarities in their answers. Based on this commonality, you will be able to formulate key provisions for assessing the prospects of your project.
The described method of getting feedback from real people to understand their attitude to your idea is simple, inexpensive and fast. When conducting such a survey, you can find out why a person evaluates your idea in this way.
If a product or component is rated on a like/dislike scale, it is appropriate to ask about the reasons for this or that rating. The answers to this question will provide additional information about the wishes of the buyers, and you will better understand how to satisfy the request.
To change and refine your idea, you should collect and analyze information and draw conclusions based on it.
We've looked at how to do some initial validation of an idea without spending a lot of money. But if your financial situation allows, consider offering your respondents cookies as an additional option.
To really confirm the willingness of consumers to pay for the offered product, it is necessary to carefully study the buying audience, make a high-quality presentation and conduct an experiment on selling a non-existent product.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
You can create a presentation and organize such an experiment using a simple landing page and online advertising (Google Adwords, etc.). To do this, you will need:
Create a one-page website (landing page) with a product description.
Set up an advertising campaign to attract your target audience.
Sell several units of a product.
Refund buyers' money with the comment: "Sorry, for technical reasons your order cannot be completed at the moment, we are forced to refund your money."
Having several orders indicates that there is a certain demand for your product. So, you have received confirmation that your idea is feasible. Next, move on to creating the product.