How to work with Yandex Audiences? Increasing the indonesia mobile number list effectiveness of contextual advertising using segmentation. Egor, Internet Marketer Egor Internet Marketer / Author of the article Everyone wants advertising to work effectively, so we will tell you one of the ways: how to improve the results of contextual advertising in Yandex Direct, working with audience segmentation. How to work with Yandex Audiences? Increasing the effectiveness of contextual advertising using segmentation.
Content What segmentation methods are there and how to set them up 1. Segmentation via CRM and ID mobile devices 2. Segmentation via Yandex Metrics 3. Segmentation via AppMetrica 4. Segmentation by Geolocation 5. Segmentation by pixel in Yandex Audience How to use audience segments in Yandex Direct. Transferring segments to Yandex Direct Combination of segments Adjusting the bid price Understand your audience better Probably, in the dreams of everyone who launched advertising, there was an image of an audience that would almost always click on the ad and perform the target action.
And, in general, such an audience can be found and approached. For example, these are visitors to your site who left and did not convert, or an existing customer base. Let's figure out where and how to set up audience segmentation for Yandex Direct. The main work with segmentation is done in Yandex Audience. This tool allows for deeper work with segments, since in Direct segmentation is done using ready-made templates.