For example, TikTok launched search advertising in korea telegram 2024, which gives brands the ability to control how their content appears in search results. Search Ads Campaign is a new advertising format built on keywords and precise targeting that allows brands to customize campaigns to achieve two primary goals: increasing reach or driving web conversions. Read also: 2024: new features for business 6.
Influence Marketing Micro- and nano-influencers will grow in popularity in 2025. Bloggers with small but active audiences have a stronger connection with their followers, offer authentic content, and demonstrate high levels of engagement, making them a valuable tool for promoting brands. Another important trend is the expansion of influencer marketing into B2B. Industry experts who are trusted in professional communities are becoming influential voices for businesses, helping to strengthen companies’ reputations and attract new customers.