This is done to ensure that the organization can efficiently prioritize the resolution of those market needs where it can or wants to be better than others in solving them. By doing this, the company specializes how to get australia whatsapp number by type of client and not by product, thus increasing its capacity for differentiation.
B2B customer segmentation is especially important, since the relationship and acquisition of a professional client is more costly and time-consuming than in B2C, for example. Therefore, those whose needs my company can satisfy better than the others must be prioritized.
That is to say, when thinking about how to segment B2B clients, the process must be understood as a way of focusing on market groups where my investment and proactive effort will be adapted to specific needs and will be perceived over time (by the active and potential client) as differential.