Use a CRM system to achieve effective lead nurturing

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Raising Leads: Email Communication Selecting hot leads: Analyzing website behavior "Synergy!" collects email click and open rates as well as information on visitors to your company's pages, making it possible to determine the level of interest of potential customers in numerical form based on their web behavior history. Specifically, the procedure is as follows: Cookies are linked based on web form registration and response to Synergy! emails When a user with a cookie attached visits an Infocom site that has a tracking tag installed, Synergy! detects the access.


Notify sales personnel of access detection information sri lanka telegram database by email Accumulate user web behavior information in "Synergy!" and extract users based on specific conditions A case study of "Synergy!", where email click and open rates and the collection of visitor information for the company's page were used for lead nurturing While focusing on the measures mentioned above, we also provided extensive support to enable the company to use "Synergy!" on its own in the long term (such as creating a schedule and identifying specific customer follow-ups), which resulted in the following results: The open rate of emails sent to the list and to leads gathered after the exhibition was 19% and the click rate was 4%.


Telemarketing was conducted among the exhibition visitors who responded to the email, resulting in an appointment success rate of 50%. For details on the Infocom Corporation case study, please see the article below. [Case Study] Infocom Corporation | They were looking for a partner to help them create a marketing system. Three months of "self-sustaining support" [Case Study] Infocom Corporation | They were looking for a partner to help them create a marketing system. Three months of "self-sustaining support" Use a CRM system to achieve effective lead nurturing Use a CRM system to achieve effective lead nurturing Now that the time it takes to consider purchasing has become longer, the idea of ​​"lead nurturing," which cultivates potential customers over the long term, is becoming increasingly important.