The Software as a Service model, better known as SaaS, is gaining more and more prominence and followers in the market. In addition to the advantages in terms of cost and convenience for the user, it allows companies to take advantage of the full power and reach of the Internet to grow their business and sell without any direct commercial contact. From an app or website, customers can find out more and purchase the plan they want to subscribe to with a simple click. All autonomously.
And it is precisely because the entire purchasing journey can be completed autonomously and digitally – from learning and discovery to problem recognition, consideration of the solution and purchase decision – that the Inbound Marketing methodology makes perfect sense.
Create content so that the company and its products appear before potential customers, whatever stage they are at, to empower them with the knowledge they need, to take advantage of the power of technology to optimize the entire process and personalize communication as much as possible, in short, to bring the all-important human element even without personal interaction.
Inbound Marketing becomes the key element to build trusting, win-win relationships for SaaS companies throughout the Purchase Journey: attract, convert, nurture, sell, analyze and retain.
The impact of Inbound Marketing on SaaS companies
The benefits of Inbound Marketing for SaaS companies are clearly demonstrated by the numbers. There are currently 4.95 billion Internet users worldwide and they spend germany business mailing list an average of 7 hours a day connected from any device. This is data from the study “ Digital 2022 Global Overview ”, which was published by Data Reportal together with Hootsuite. The study also reveals that the first reason given for using the Internet is “finding information” and that search engines are the first source indicated for discovering new brands, products and services, and that visiting the company’s website is the first channel cited for interacting.
And these are just a few of the facts. Is your organization making the most of all of this? You should ask yourself if you have the right content to capture attention and be considered. Or are your competitors doing a better job of taking advantage of the huge potential brought by the connected world?
It all starts with defining the personas, or typical interlocutors. What are the characteristics, ambitions and challenges of the people your SaaS product is aimed at? The content is developed and designed to attract your personas. So that they understand the area in which your company operates, recognize the importance of investing in it, understand that you understand the subject like no one else, and conclude that your offer is the one that best meets their needs. Through content such as blog articles, eBooks, webinars, corporate and product pages, demonstration videos, success stories, among many others. Content that is freely accessible and in exchange for contact details, for later relationship building, which is optimized in terms of SEO to increase the chances of being ranked on Google and disseminated through various channels, including paid media to increase reach.