The two main types of landing pages are

[sharminakter]

Generally, no. There are always exceptions, such as a single-page website created specifically as a landing page to capture emails or get signups. But for a website with more than four or five pages, the home page typically serves as a portal for the user to navigate to other pages.

The homepage has too many functions to focus on conversion.

Examples of landing pages (different types)
Squeeze pages, infomercial pages, viral landing pages, and splash pages are all considered landing pages. But generally speaking, landing pages can be divided into those that offer to directly fill out a form or make kuwait telegram number database a purchase, and those that lead to a direct action on another page.


Landing Page for Lead Generation
Landing page offering to click through to another page ( clickthrough)
Below we have two email marketing companies and two types of landing pages. Campaign Monitor went with the lead generation landing page and Mailchimp went with a clickthrough landing page.

lead generation landing page
The lead generation page has a form that collects an email address. This page can be at the top (TOFU), middle (MOFU), or bottom of the funnel (BOFU), depending on where your lead generation is in the sales funnel.

TOFU lead generation pages offer free downloads and giveaways such as ebooks, white papers, webinar access, or a free piece of content that has value. E-commerce sites use discounts and special offers to entice people to leave their email.

Email capture is followed by a series of email communications to establish a direct relationship and nurture the lead over time.